Truth & Robots

Archimedes, Leverage and Social Media

John Moberg — Wed, 25 Aug 2010 19:14:28 +0000

Archimedes and Social Media

Archimedes observed his world and moved it by sharing his ideas. Modern day translation, give me social technology to leverage, and I will connect and move the world.

This presentation is talks about leveraging social media to share ideas. Simple.

View more presentations from Modern Climate.

No invisible monkey to see here… move along

Shawn Heller — Fri, 13 Aug 2010 13:50:10 +0000

Dodge recently ran an ad that involved a chimp, and as you can expect, PETA got in a tizzy. PETA sent a wonderful letter to Dodge telling to pull the ad and even contacted the networks playing to ad. No good can come from this… or maybe it can.

Dodge responded by altering the ad, which to Dodge’s credit, made the ad even funnier and threw a little sarcasm at PETA. While I give huge kudos to Dodge for mocking PETA, this ad doesn’t change my opinion about buying a Dodge – just to be clear. It’s just great to see the brand personality Dodge is embracing. Below are links to the before and after videos.

Before PETA

After PETA

The MacBook Pro That Wouldn’t Die

John Moberg — Mon, 02 Aug 2010 19:42:31 +0000

One of our star dev’s Jonathon’s laptop post laptop monitor meltdown. With a spare screen from an older spare, it’s back in action and ready for more abuse… Little HW hack my grandmother taught me.

Deadline saved!

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Time-Lapse Twitter Visualization Shows America’s Moods [VIDEO]

John Moberg — Fri, 23 Jul 2010 22:48:59 +0000

via mashable.com

Ever wonder how technology can help you learn when you should schedule those important client meetings?

Apparently, first thing in the morning… especially in the Minnesota nice region!

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Social Media Breakfast – MSP

John Moberg — Fri, 23 Jul 2010 14:28:44 +0000

Jason DeRusha hosts this mornings Social Media Breakfast panel. Real people/business owners with real stories about successes and failures with social media.

http://smbmsp.ning.com

(fresh bagels too, thanks Deluxe for hosting!)

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Amazing combination iPad + Velcro!

John Moberg — Tue, 20 Jul 2010 03:24:19 +0000

via vimeo.com

An extremely well done spot by Jesse Rosten combining to killer pieces of technology. Physical mashup!

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Advertising through Parody

Shawn Heller — Mon, 12 Jul 2010 20:58:48 +0000

Parody is a difficult advertising angle. It requires reaching a target audience and that the audience recognizes the parody. This brings me to Hyundai and a recent Top Gear parody. While the ads are humorous, there is a disconnect. It requires the target audience of a Hyundai ix35 (known as the Tucson in the United States) watches Top Gear, a British only television that skews towards high performance supercars.

Despite the mismatch, I believe Hyundai is using this as viral marketing to reach an audience they normally can’t touch – the car fanatic audience. That audience typically won’t even place Hyundai on their list of future cars (excluding the Genesis Coupe). This parody gets Hyundai recognition for being a brand with personality – a trait that fanatics crave, which turns into word-of-mouth – the most powerful form of advertising.

The moral of the story is that is you are mismatching your target audience and parody audience, you better have a bigger plan in place. Hyundai – I commend thee.

As an added bonus, they also created a second ad that parodies the Stig, the masked race car driver on Top Gear.

Happy Independence Day America!

John Moberg — Mon, 05 Jul 2010 18:06:09 +0000

Download now or watch on posterous

Fireworks-07042010 – iPhone.m4v (5789 KB)

My family had the distinct pleasure (and freedom) of joining friends on Excelsior Bay (Lake Minnetonka) for a front row view of the 4th of July fireworks. We could see Eden Prairie and Chanhassen at the same time. This is a short clip of the finale and the first time my two girls were able to stay up to watch. They loved it!

My humble gratitude goes out to the service men and women who have made and continue to make America a great country. Thank you and your families for your sacrifice and resolve.

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The Minnesota Shubert is now The Cowles Center!

John Moberg — Wed, 30 Jun 2010 01:26:53 +0000

http://thecowlescenter.org/

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Typography and Technology

John Moberg — Mon, 21 Jun 2010 22:58:45 +0000

Came across this mix of design (typography) and technology (java programming) today, and created a quick piece of “art” from our tag cloud on truthandrobots.com. Thank you to Jonathan Feinberg for creating this cool web app. Create your own at wordle.net