Welcome to the Modern Climate blog, Truth & Robots. Here you will find the musings of the Modern Climate team. I am sure some folks will provide tremendously insightful information while others, like me, will simply share some thoughts and ideas. Either way, I hope you will get to know the people here just a little better.
As for the new name, Modern Climate… We decided to change the name from Wolfmotell for a number of reasons. Perhaps the most obvious one is that everyone thinks about wolves and motels. The old name has served us well over the past 11 years. It proved memorable once you knew the story behind it and it looked really cool in print. If you spelled it correctly, that is.
A new name was necessary because of how we have changed the agency. We have restructured and changed the operating model internally to support a single promise to our clients: using the deepest emotional motivation in a category to unlock preference and drive revenue. The name Modern Climate embodies the chops required to get to what matters most in the message and deliver it across any medium.
If you are a client or prospective client reading this, you probably know that your customers or the consumers in your category have more power now than they’ve ever had before to shape the position and perceptions of your product or service. Like in Jujutsu, we can show you how to use the momentum already present in the emotional motivations of customers to create preference for your brands. Lots of people talk about the emotional side of marketing and advertising, we’ll show you how to actually use the reality of it and make it work for you.
Tags: Modern Climate, Welcome, Wolfmotell
